As part of a brand inicitiative, The Consious Bar introduced limited edition flavors. Flavors so excluisive that they needed a new creative direction that also alluded to the original ones to keep the brand association. 

Creating custom hand-drawn illustrations to represent each flavor gave the bar the organic, handmade touch of the process and the brand concept. The bold colors not only differentiated the limited edition flavors from the regular SKUs but also added a modern touch that made them stand out more.